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The Process

Five steps.
Zero disruption.

From the moment an airline leadership team approves a pilot evaluation to the moment the report lands in their inbox — here is exactly how Volatrio works.

I
Step One

Leadership approval.
No one else is told.

A Volatrio evaluation begins with a single confidential conversation between our team and a senior executive — typically a VP of Customer Experience, Chief Operating Officer, or Head of Cabin Operations.

We agree on the routes to evaluate, the cabin classes to include, and the specific friction hypotheses the leadership team wants to test. From that point forward, no other staff — cabin crew, gate agents, ground staff — is notified. The evaluation must reflect what passengers actually experience, not a prepared version of it.

What happens at this stage
  • Confidential briefing with senior leadership
  • Route selection and cabin class specification
  • Friction hypotheses defined — what leadership suspects but cannot confirm
  • Evaluation timeline and deliverable format agreed
  • NDA executed. Engagement confirmed.
II
Step Two

The journey begins at the booking screen.

Our evaluators book the flight exactly as a passenger would — through the airline's own website, app, or third-party channel. The evaluation starts here, because the promise an airline makes during booking sets the emotional baseline against which every subsequent touchpoint is measured.

We document the booking experience, the confirmation communications, the pre-departure notifications, and the online check-in process. These early touchpoints are often where the first micro-frustrations are seeded — and where airlines are most blind.

Touchpoints evaluated
  • Booking flow — clarity, friction, confidence
  • Confirmation and itinerary communication
  • Pre-departure notifications and reminders
  • Online and app check-in experience
  • Baggage and policy information accessibility
  • Special request handling
III
Step Three

The full flight.
7 dimensions. Real time.

Our evaluators travel as ordinary passengers. They do not reveal their identity. They do not seek special treatment or provoke interactions. They experience exactly what your passengers experience — and document every moment of it in real time using our proprietary evaluation protocol.

Every human interaction, every environmental condition, every moment of friction or warmth across the ground journey, gate experience, boarding, cabin service, disruption handling, and disembarkation is captured and scored.

Dimensions covered in-flight
  • The Approach — ground arrival and check-in
  • The Threshold — gate experience and boarding
  • The Welcome — first 4 minutes aboard
  • The Care Arc — full in-flight service
  • The Truth Moment — disruption and recovery
  • The Last Word — arrival and offboarding
IV
Step Four

Analysis against the Passenger Trust Index™.

Within 48 hours of landing, our team begins scoring the evaluation against the full PTI framework across all 7 dimensions. Each dimension produces a sub-score. Together they produce the overall PTI Score and the airline's unique Friction Signature™ — the visual radar chart that shows where trust is being built and where it is being eroded.

We also produce a narrative analysis — the qualitative layer that numbers alone cannot carry. The moments that don't score badly but feel wrong. The staff interactions that technically followed procedure but left a passenger feeling invisible.

Analysis outputs
  • PTI Score (0–100) and band classification
  • 7 dimension sub-scores
  • 7 dimension scores with granular findings
  • Friction Signature™ radar chart
  • Churn Risk ratings per dimension
  • Narrative qualitative findings
V
Step Five

The report. Delivered within five business days.

The Volatrio Intelligence Report is a board-ready executive document. It is designed to be read by a leadership team in 30 minutes and to generate a clear, prioritized action agenda. It does not bury its findings. It does not soften its language. It tells the airline exactly what its passengers experienced — and what that experience is costing them.

Delivery includes a private briefing with the commissioning leadership team, during which our findings are presented, questions are answered, and the 90-day roadmap is discussed.

Report deliverables
  • Executive summary — findings in plain language
  • Friction Signature™ visualization
  • Full PTI scorecard across all 7 dimensions
  • Churn Risk priority matrix
  • Dimension narratives with specific observations
  • 90-day action roadmap with quick wins and structural fixes
  • Private leadership briefing session included
Our Commitments

What Volatrio guarantees.

I.
Complete Confidentiality
Evaluations are known only to the leadership team that commissions them. Staff are never informed. Findings are never shared with third parties. Our NDA is binding and absolute.
II.
Uncompromised Objectivity
We do not tell airlines what they want to hear. Our evaluators have no relationship with staff, no operational bias, and no incentive beyond accuracy. The report reflects what we found, not what we were hoping to find.
III.
Actionable Findings Only
We do not produce atmospheric reports full of observations that lead nowhere. Every finding in a Volatrio report is paired with a specific, operationally feasible recommendation. If we cannot suggest a fix, we do not include the finding.
From Approval to Delivery

The full engagement timeline.

Day 1
Confidential Briefing
Initial conversation with leadership. Routes, cabin classes, and friction hypotheses defined. NDA executed.
Days 2–5
Booking & Pre-Journey Evaluation
Evaluators book through live channels. Pre-departure experience documented across all digital touchpoints.
Day 6–8
The Flight
Full route evaluated in real time across all 7 dimensions, from airport arrival to baggage claim.
Days 9–12
Analysis & Scoring
PTI framework applied. Friction Signature™ generated. Narrative findings drafted. Report compiled.
Day 13–14
Report Delivery & Briefing
Executive report delivered. Private leadership briefing conducted. 90-day roadmap presented.
Begin the Conversation

Ready to see your airline
as your passengers do?

Pilot evaluations are available now for international and Canadian carriers. The first conversation is always confidential and carries no obligation.

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